The company enables financial institutions to provide their users with various banking services just when they are needed most -when they are engaged in social interactions. They’ve redefined the customer experience by transforming the smartphone keyboard into a new channel for services, information, and communication.Users can initiate banking services right from any social app such as Facebook Messenger, WhatsApp and Twitter, keeping the banking experience intuitive, contextual and simple. By taking friction out of the user experience, they serve as the ultimate channel to increase brand engagement, drive market growth and retention of millennials, while position the FIs as innovation leaders